SCRA Webinar #3: Building Your Online Community for Social Change

Would you like to learn more about using social media to raise your profile and connect with your community?  Do you wonder if you're talking to the right people? Or how you can best present yourself in social media channels?

Through the dedicated efforts from your fellow SCRA members, and funding allocated from the SCRA Executive Committee the Webinar series continue! Get ready for our 3rd Webinar: Building Your Online Community for Social Change to be held next Friday, October 24th, at 3 p.m. EST. Go to Eventbrite now to register!

Community psychologists partner with communities and organize for social change. Increasingly many of our community building efforts incorporate social media to accomplish collaborative aims.  In the third SCRA online learning opportunity, SCRA social media consultants, Susan Tenby and Willie Kuo, will focus on examples and case studies of effective social media use for community-building by nonprofits and communities.

This session will provide opportunities for you to consult with experts about any challenges you have encountered when trying to identify and interact with others via social media.  The presenters will describe using social network analysis tools to find leaders and identify communities online.  Practical skills of using consistent language and effective hashtags to encourage action in line with your message will also be discussed.  And, finally, you will learn more about how to present yourself and what to post when working to promote community events or policy change actions.

Do you have a question or example from your work that you would like Susan and Willie to discuss? Tweet your question to @SCRA and use #SCRASocial.

Learning Objectives:

1. You will learn how to target the right people and discover communities through follower network.
2. You will learn how to manage your personal and professional "brand." 
3. You will learn how to extend the audience of an event via social media backchannel strategies.

Register via Eventbrite by Thursday, October 23, 2014 at 5PM Eastern. You will receive an invitation via email from GlobalMeet to log-in at 3PM Eastern on Friday, October 24 at 3PMEastern at https://scra.pgimeet.com/SCRA. Log-in as a guest.

Be sure to tweet about this event mentioning @scra and using Hashtag #SCRAsocial

Introducing Our Presenters: Susan Tenby

Susan Tenby(@suzboop) has worked in online community management for 14 years and has been active in social media since 2006.

As the original Online Community Manager TechSoup, Susan was responsible for launching the organization’s active community and social media presence. In her current position as Director of Community and Partnerships for Caravan Studios, she uses her community management skills and social media listening expertise to analyze social networks, build community and generate leads. Susan also assists many small to medium sized organizations with social media and online community-building strategy and implementation, as a private consultant. She is the founder of the largest Online Community Meetup in the Bay Area. Susan is also a frequent public speaker on social media best practices and online community strategy. In her spare time, she runs the social media channels for the iconic all-women rock band, The Go-Go's.

Introducing Our Presenters: Willie Kuo

Willie Kuo is the Assistant Director at the Los Angeles Art Association, where she works in development, marketing and communications. Prior to her current role, she served at EMERGENCY USA as part of an Americorps fellowship through New Sector's Residency in Social Enterprise (RISE), a program that develops future leaders in the social sector. Her capacity building projects at EMERGENCY USA improved the use of technology for outreach, which included database implementation and community building through social media. She has pursued her passion for creating social impact through internships at several social sector organizations, including the Clinton Global Initiative in NY, ThinkImpact in South Africa and AIDS Research Alliance in LA. Because of her interest in how social enterprises can use online community building to further their mission, organization and drive social change, Willie assists with online community and social media as a volunteer at Caravan Studios, a division of TechSoup.